The Gozo Action Group Foundation (GAGF) has been active in the Well-being from Nature project, a LEADER co-operation project implemented by the GAGF together with partners from Inishowen Donegal Partnership (Ireland) and Seinäjoki University of Applied Sciences, South Ostrobothnia (Finland). The project focuses on destination activities that are associated with the well-being of their participants.
As part of the local project, the GAGF is currently implementing a Strategic Digital Marketing Campaign to promote Gozo as a wellbeing touristic destination. As part of this project, the GAGF is organising a series of short workshops to illustrate how social media can be assist different entities to reach their target audiences, using the current campaign as a case study.
Participation is free and it is intended for Local Councils, NGOs and business operators.
Workshop theme 1: Building a strong online presence for Your Business
Date: 8th March 2023
Time: 4:00pm
Venue: Kempinski Hotel San Lawrenz
This workshop will focus on the basics of setting up a website for your business, optimizing it for search engines, and creating engaging content for both your website and email marketing campaigns. The aim is to help small business owners establish a strong online presence that can help attract and retain customers.
Workshop theme 2: Using Social Media to Promote Your Business
Date: 15th March 2023
Time: 4:00pm
Venue: Kempinski Hotel San Lawrenz
This workshop will cover social media marketing and how to create compelling content for various social media platforms. The aim is to help small business owners create a social media strategy that will help them connect with their target audience, build brand awareness, and ultimately drive more traffic and sales.
Workshop theme 3: Digital Advertising Strategies
Date: 22nd March 2023
Time: 4:00pm
Venue: Kempinski Hotel San Lawrenz
This workshop will focus on social media advertising and pay-per-click (PPC) advertising, with the aim of helping small business owners create effective digital advertising campaigns that can help them reach their target audience and drive more sales.
Should you be interested in any of the above workshops, kindly register your interest by sending an email to info@leadergozo.eu specifying the date you wish to attend by Monday, the 6th of March 2023.
This project is co-financed by the LEADER Programme under the European Agricultural Fund for Rural Development (EAFRD) 2014 – 2020.
